Fresh Inset and Janssen PMP initially worked together to evaluate the Vidre+™ technology for post-harvest storage and transportation of fruits and vegetables. The technology, in the form of the Vidre+ stickers and pads, proved to have a great impact on the quality of produce during storage, transportation and retail display. Vidre+ technology helps to extend the freshness and shelf life of produce, effectively offering a solution to some of the most pressing challenges for growers, packers, distributors, retailers and consumers.
Vidre+ provides growers, packers, distributors and retailers with a new and unique management tool, so they can deliver just harvested freshness quality on a year-round basis. Furthermore, it enables retailers to increase their revenue and consumer satisfaction with fresh, high-quality produce, while minimising food losses at the same time.
Geoffroy de Chabot-Tramecourt, Director R&D and Business Development at Janssen PMP, "Being able to apply 1-MCP in an innovative way allows a control application through a Vidre+ sticker, a Vidre+ pad or directly on the packaging itself gives fresh produce stakeholders a lot of additional flexibility. With Vidre+ there is no need to change any existing packaging and shipping processes. In Fresh Inset, we found a reliable partner to minimise losses and to maximise shelf life throughout the produce supply chain."
Krzysztof Czaplicki, Board Member and Chief Strategy Officer at Fresh Inset, "Vidre+ technology performance will make high-quality produce available to both retailers and consumers. With over 50 years of experience in the field of post-harvest, Janssen PMP is the topmost partner for us. Vidre+ technology is a game-changer in produce freshness protection. This innovation transforms efforts to combat food waste while promoting unmatched freshness and quality, benefitting the planet, the food industry, and consumers alike."
For more information:
Geoffroy de Chabot-Tramecourt
Janssen PMP
Tel: +32 471 80 82 09
[email protected]