In Kashmir, apple growers are facing a period of low demand, leading them to store their harvest in cold storage units with the hope of achieving better prices by March. The capacity of these facilities is being tested as they approach full occupancy.
Growers from south Kashmir have noted the market's current disinterest in apples, pushing them towards cold storage as a strategy to wait for an uptick in demand. Muhammad Yousuf, a fruit grower from Shopian, highlighted the unexpected market conditions, "This year's production is lower compared to previous years, yet demand remains unexpectedly weak." Despite the quality of the produce, the sluggish market has left growers with little choice but to store their apples.
Historical reluctance towards cold storage has shifted due to lower storage fees, making it a more attractive option for preserving their produce until the market improves. Mehraj Ahmad and Aabid Hussain, associated with cold storage facilities in SIDCO Lassipora, reported near-full capacity, indicating a widespread adoption of this strategy among apple growers.
The cold storage units not only offer growers the chance to delay sales until market conditions are more favorable but also contribute to the local economy by providing employment opportunities. With around 40 cold storage units, primarily located in SIDCO Lassipora, the infrastructure supports both the horticulture sector and the broader community.
Source: Kashmir Observer