Ippolito International is launching a new product line in the fresh-cut vegetables category: Queen Victoria Brussels Bites™ Kits.
Brussels sprouts have been a rapidly growing segment within the fresh vegetables market. Significant growth has occurred in the foodservice arena, with Brussels sprouts increasingly on the menu. "The opportunity with Brussels sprouts is that consumers enjoy them at restaurants and want to replicate that flavor and texture at home. This led us to perceive a gap in the retail market for an easier-to-cook, fresh-cut Brussels sprout, packaged with seasonings and toppings," said Lara Grossman, director of marketing. Ippolito International conducted trials to produce a smaller cut of Brussels sprouts that cooks quickly in a sauté cooking application. The proprietary Brussels sprouts cut is bite-sized, making it easier to cook Brussels Bites on the stove-top in about 10 minutes.
Along with Asian Chili and Mediterranean Feta (above), the kits come in Barbecue Cheddar and Garlic Parmesan.
Brussels Bites Kits include pre-washed, bite-sized Brussels sprouts packaged with flavorful seasonings and toppings that the consumer adds to the sprouts before cooking. Easy-to-follow sauté and roasting instructions are included on the packaging. To appeal to a broad consumer range, four flavors were developed that will launch in January 2025, including Barbecue Cheddar, Garlic Parmesan, Mediterranean Feta, and Asian Chili.
"We are excited to expand our Brussels sprout offerings," said Dan Canales, senior VP of sales, marketing and processing. "The growth in Brussels sprouts has been rapid. Flavor and convenience are always at the top of the list of what customers want, and Brussels Bites delivers both. We will sample these at this week's IFPA Global show in Atlanta, and we look forward to seeing you at booth 3761."
For more information:
Lara Grossman
Ippolito International
Tel: +1 (831)789-8761
[email protected]
www.qvproduce.com