Crunch Time Apple Growers, a cooperative of more than 150 family farmers across New York state, has finished harvesting this year's crop of RubyFrost™ apples. Retailers are encouraged to place orders now to ensure they have the apples stocked for consumers.
"Harvest was about two weeks early this year and we anticipate consumers will be ready to buy RubyFrost as fall and holiday festivities start," said Jessica Wells, executive director at Crunch Time Apple Growers. "Our team is ready to help retailers drum up interest around this apple."
The apples are enjoyed for their color and crisp, white flesh.
Since their introduction to the market, consumers have enjoyed RubyFrost apples for their color and crisp, white flesh. Last year, the apples recorded double-digit percentage growth in volume among four of its top six retail customers, with a 15 percent volume gain for its top customer. This year, Crunch Time will continue to focus on promoting the apples where they are sold.
"Shoppers love RubyFrost apples for their balanced, tart yet sweet flavor," said Wells. "They are great for baking and cooking—they have a bit less sugar so that apple flavor survives the heat! Thanks to their high Vitamin C levels, they're slow to brown, which also makes them a perfect choice for charcuterie boards and salads."
Crunch Time Apple Growers is supporting retailers with promotional materials and customized marketing efforts.
For more information:
Jessica Wells
Crunch Time Apple Growers
Tel: +1 (716) 300-8522
[email protected]
https://rubyfrostapple.com/#contact