In New Zealand, a significant portion of the population experiences digestive discomfort, with many unaware of the connection to gut health. A survey by Pureprofile reveals that nearly half of those affected do not associate symptoms such as bloating and fatigue with their digestive system, often waiting for the discomfort to pass without seeking relief. The nation's cherished green kiwifruit, however, emerges as a natural solution for supporting digestion, endorsed by Seeka, New Zealand's premier kiwifruit producer. Seeka's subsidiary, the Delicious Nutritious Food Company, offers Kiwi Crush, a line of frozen and freeze-dried kiwifruit products, as a convenient alternative to fresh kiwifruit, especially outside of the season or for those on the move.
Green kiwifruit is celebrated for its digestive benefits, rich in fiber and actinidin, an enzyme that aids protein breakdown. Research, including studies by Dr Simone Bayer at the University of Otago and nutritionist Dr Elaine Rush, highlights its efficacy in alleviating bloating, indigestion, and improving regularity. Gold kiwifruit, while containing less actinidin, is also noted for its health benefits, including vitamin C content that supports immunity and aids in collagen production and iron absorption. Kiwi Crush, produced using a high-hygiene process, aligns with eco-conscious values by utilizing kiwifruit that doesn't meet export standards, thus reducing waste and supporting community nutrition.
Integrating kiwifruit or Kiwi Crush into daily diets offers a straightforward method to enhance nutrient intake, with suggestions ranging from adding it to breakfast cereals or yoghurts, blending into smoothies, or enjoying as a frozen treat. For those experiencing digestive issues, seeking an immunity boost, or simply aiming to enrich their diet, kiwifruit presents a viable and beneficial option.
Source: The New Zealand Herald