Tanimura & Antle announced a new look for its Tanimura & Antle Artisan® brand of premium fresh produce. The refreshed packaging, inspired by customer feedback, boasts bold colors and updated designs to make it easier for consumers to quickly identify Artisan products on store shelves.
The new packaging officially debuted at the IFPA Global Produce Show, where it gained enthusiastic responses from industry professionals, buyers, and attendees. While the look has changed, the Tanimura & Antle Artisan brand's flavors, textures, and quality remain the same.
The refreshed packaging boasts bold colors and updated designs to make it easier for consumers to quickly identify Artisan products on store shelves.
"For 15 years, this line has been a symbol of innovation and quality, bringing products like Artisan Lettuce and Artisan Romaine to the fresh produce industry. Listening to our customers and adapting to meet their needs has always been our priority, and this packaging refresh reflects our continued commitment to innovation in both product and presentation," said Brian Antle, executive vice president of sales.
The Tanimura & Antle Artisan brand is known for offering smaller, specialized varieties of premium fresh produce that deliver a balance of flavor, texture, and sustainability. The updated packaging enhances the shelf appeal of these products.
L-R: Brian Antle, Ashley Kaslin
"As an employee-owned farming operation, we are proud to uphold our commitment to quality and sustainability," said Ashley Kaslin, director of marketing. "The updated packaging is a reflection of our focus on continuous improvement, ensuring that consumers not only experience the premium flavors of our products but can easily recognize them on the shelf. It's a win for both our retail customers and their shoppers."
Beyond product development, the company continues its work in sustainable farming practices. By growing smaller, specialized varieties, it uses less water and fewer inputs while maintaining high-quality standards.
The updated Artisan packaging begins rolling out in stores nationwide this week.
For more information:
Ashley Kaslin
Tanimura & Antle
Tel: +1 (831) 214-7453
[email protected]
Quincie Gourley
Tanimura & Antle
Tel: +1 (831) 455-4048
[email protected]
https://www.taproduce.com/