China has become Zimbabwe's third-largest export market in 2023, making up about 23% of Zimbabwe's export destinations with a value of $1.7 billion, as per Trade Map 2024. Among Zimbabwe's exports to China, the edible fruit sector is relatively less developed, with total exports amounting to just $9 million. Macadamia nuts dominate this category, contributing $8.5 million and representing 94% of the fruit exports to China. The remainder is primarily citrus fruits, tallying up to $500,000. Despite these figures, China's imports of edible fruit stood at $16 billion in 2023, indicating a significant opportunity for Zimbabwean farmers to diversify their fruit exports.
Trade Map data suggests a gap in the market for a variety of fruits that are in high demand in China, including durians, cherries, and bananas, among others. Zimbabwe's climatic conditions are conducive for growing several of these fruits, such as durians and mangosteens. There is also potential for expanding the cultivation of fruits already grown in Zimbabwe, like kiwifruit and dragon fruit, particularly in regions like Matabeleland South.
To penetrate the Chinese market, Zimbabwean farmers must navigate stringent regulations and standards set by the General Administration of Customs of the People's Republic of China (GACC). This includes obtaining market access approval, adhering to food safety and phytosanitary standards, and preparing the necessary export documentation. Implementing Good Agricultural Practices (GAP), SMETA, and HACCP is crucial for ensuring product safety and consistency, which can enhance the marketability of Zimbabwean produce in China. Proper packaging and establishing a reliable cold chain are essential for maintaining product quality during transportation.
Zimbabwean farmers are also advised to complete domestic export documentation such as the CD1 form, agro dealer certificate, and export permit to ensure smooth customs clearance and compliance with trade procedures. Embracing innovation, collaboration, and a commitment to quality will be key for Zimbabwean produce to secure its place in the global market.
Source: ZimTrade