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Japanese 'Cheonhafumu' persimmons fetch 6 589 USD at auction

In a recent event that caught the attention of the agricultural sector, two premium sweet persimmon brands, "Cheonhafumu (Tenkafubu)," developed by Gifu Prefecture in Japan, were auctioned for 1 million yen (approximately 6588.75 USD) at the central wholesale market in Nagoya, Aichi Prefecture. This sale was reported by local media, including the Yomiuri Shimbun. The Cheonha Bumu brand, known for its high sugar content and visually appealing persimmons, is a selection from the "Neo Sweet" variety, cultivated by Gifu Prefecture since 2015. The name Cheonha Bumu is inspired by "Cheonha Pomu," a phrase from the seal of Nobunaga Oda, symbolizing his ambition to unify the Japanese archipelago.

Interestingly, the sweet persimmon variety, familiar to Korean markets, was introduced to Korea in 1910 as a product of Gifu Prefecture. These persimmons stand out for their exceptional sweetness, exceeding 25 degrees in sugar content, and their substantial size, weighing over 300g. The auction's winning bidder was Marujin Cheonggwa, a supermarket based in Nagoya. A representative from Marujin expressed their intention to leverage the high auction price to enhance customer awareness and promote the Cheonhajumu brand further.

Source: Maeil Business Newspaper

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