Attention all french fry lovers – you're going to want to pay attention to this one! McCain is introducing a new product to its Superfries portfolio – McCain Jumbo Crinkle Fries. And to match a Superfries innovation this big (literally), McCain wanted to do something equally colossal to introduce them to Canadians.
McCain is turning giant billboards, transport trucks, and even plane banners into jumbo coupons for savings on their new jumbo fries. No more scrolling past that web coupon or accidentally tossing those flyers into the recycling – these jumbo coupons are impossible to ignore so that all Canadians can try new Jumbo Crinkle Fries.
Twice the size of McCain's regular crinkle-cut fries, McCain Jumbo Crinkle Fries are the biggest crinkle-cut variety to hit the french fry aisle. With lightly spiced seasoning and extra crinkles designed for maximum sauce-hugging crispiness, you might just find yourself wishing for a bigger air fryer (well, not actually).
From now until December 10th, McCain jumbo coupons will appear in unique places across Toronto, Montreal, Vancouver, and social media. Each jumbo coupon will feature a scannable QR code or website URL. Once scanned, participants are taken to a landing page where they can enter their email address to redeem a coupon for savings or free McCain Jumbo Crinkle Fries at their local grocery store.
Riding the Canada line? Look out for a coupon at Vancouver City Centre Station, from November 12th until December 10th. And stay tuned for an aerial surprise in early December. "Our Superfries lineup has been a staple in Canadian households for years, so when it came time to introduce our latest innovation to the portfolio, Jumbo Crinkle Fries, we knew we had to do something big," says Michael Embir of McCain Foods Canada. "We hope these jumbo coupons inspire Canadians to grab a bag of our new Jumbo Crinkle Fries and discover why they're our biggest, boldest fries yet!"
For more information:
Kaitlyn Vian
McCain
Tel: +1 866 622 2461
Email: [email protected]
www.mccain.ca