In Ireland, the retail market for potatoes has witnessed a rise, with Bord Bia reporting a valuation of €219 million over the past year. This marks a 27.6% increase in value and a 5.3% growth in volume. A notable trend is the heightened consumption among consumers aged 35 and below. These insights were shared at the 2024 National Potato Conference, an event organized by the Irish Farmers' Association (IFA), Teagasc, and Bord Bia.
The preference for value-added potato products is evident, with 30% of potatoes sold in such forms across Irish retail outlets, a trend expected to rise. Potatoes maintain their status as Ireland's top vegetable, making up 51% of retail sales in the fresh produce category. Kantar's market analysis highlights that 97% of Irish food shoppers regularly buy potatoes, with the sector adapting to consumer preferences by offering products in smaller pack sizes, thereby reducing food waste.
Rooster potatoes dominate the market, comprising over 61.5% of sales, though Maris Piper varieties have also seen growth. The adoption of air fryers in Irish homes has contributed to the sustained increase in potato consumption, with two-thirds of consumers using these appliances frequently. This is partly due to the cost-effectiveness of air fryers, which are estimated to cost €62 annually to operate. As cooking habits evolve in Ireland, potatoes are poised to remain a central part of the culinary landscape.
Source: Agriland