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North German cooperative sets course for the future

Daniel Bädorf becomes Head Of Sales at ELO eG

Erzeugergroßmarkt Langförden-Oldenburg eG (ELO) welcomes Daniel Bädorf (right) as the new "Head Of Sales" from January 2025. With this appointment, the cooperative is strengthening its long-term focus and sales expertise to meet the current and future requirements of the market.

As Head Of Sales, Daniel Bädorf brings with him relevant experience from the retail sector. Most recently, he worked as a divisional manager at Netto Marken-Discount, where he was responsible for the fruit & vegetables and flowers & plants product ranges. Before this, he gained valuable experience in management positions at EDEKA Fruchtkontor and other well-known companies in the fresh produce sector. With his expertise in strategic purchasing, category management and brand development, he will play a decisive role in the further development of ELO eG.

"We are delighted to have Daniel Bädorf on board for this new role," says Jens
Wiele, CEO of ELO. "This is another logical step for ELO to strengthen the necessary competences and to consistently position itself for future challenges."

With Daniel Bädorf, ELO intends to further expand its position as a leading partner for agricultural products in Germany and at the same time strengthen its innovative power in marketing.

For more information:
https://www.elo-food.de/

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