At the beginning of the year, the growing catering wholesaler Alfafood GmbH will open brand new company headquarters in Schwabach, Franconia (south of Nuremberg). The company will be moving into a modern building on a 30,000-square-metre site, including storage and office space. "Our aim was to bring all our expertise under one roof," says Roni Burcak, co-managing director of the company.
The opening of the new headquarters was a logical step in the company's growth strategy, Burcak continues. Among other things, the opening of two franchise companies in Rosenheim and Ingolstadt has meant that the company has gradually outgrown its previous headquarters in Nuremberg. "In particular, we wanted to significantly expand our storage capacity in order to increase the flow of goods so that we can continue to supply future franchise partners with fresh products, including vegetables, on a daily basis and in line with demand. In this respect, the opening of the new headquarters is a logical and well-thought-out step."
Left: Roni Burcak at Fruit Logistica 2024. Right: View of the integrated cold store at the new headquarters.
Vegetables as important sales driver
With the imminent opening of the new headquarters, Alfafood GmbH now has a total of eight locations, including two franchise branches. Another new opening is already planned for the first quarter of the new year, Burcak reveals. As part of the expansion, the fresh produce department of all branches will also be restructured and expanded. Vegetables have also established themselves as an important sales driver. "In the beginning, we did our own shopping at the local wholesale market in Munich, but for several years now, some of the goods we order are delivered as truckloads. We rely on a limited product selection tailored to the needs of the catering industry, consisting of around 30 items, mainly fast-moving items such as tomatoes, onions, and salads."
For more information:
Roni Burcak
Alfafood GmbH
Tel: +49 940 197 0
E-mail: [email protected]
www.alfafood.eu