At Grappe de Raisins, preparations for the end of the year are in full swing. By the end of this week, the real Christmas rush will hit the fruit and vegetable shop. "It is one of our busiest periods. Summer remains the busiest time here on the coast, but we are definitely seeing a peak now too. It's challenging, as it's no longer easy to find staff to handle the rush," says Jan Hannon, manager of the specialty shop in Knokke-Heist.
At Grappe de Raisins, which also offers cheeses, charcuterie, and prepared meals alongside fresh fruit and vegetables, it seems other products are drawing more consumer interest during this period. "Everything can be a bit more festive and special, of course," Jan explains. "People want to indulge. As a result, we put in extra effort to include all kinds of exotic items in the range, giving customers plenty of options. Truffles are also arriving, which are always a highlight at the end of the year. However, increased demand drives up prices. For this week's delivery, I'm paying 30% more than last week, but that's the norm every year. Everyone talks about it. The hospitality sector needs them, so prices are pushed up."
Grapes, pears, and chicory
In addition to specialty products, Jan notes that some staple items remain popular. "For large volumes, I always think of Italian seedless grapes. They sell incredibly fast. They're also excellent in quality, so they're a frequent choice. Luckily, another container is arriving in Brussels this week, so we'll have stock next week as well. French Doyenne du Comice pears are also very tasty this year, and the first Dominican Charentais melons have arrived. I've already had the chance to taste them, and they are particularly delicious. Finally, ground chicory remains a holiday favorite in Belgium. We stock it whenever it's available, but sales surge towards the end of the year. It's a slightly more expensive product compared to hydroponic chicory, but people are willing to pay extra for quality during the holidays."
Knokke-Heist is bustling during this time of year, but Jan faces increasing difficulties in finding suitable staff. "We currently have a few staff members out sick, and we're already running light, so it can be quite a struggle. I think this is a widespread issue. It's clear that since the pandemic, people value work-life balance much more. They no longer want to work full-time or at certain hours, and we have to account for that when hiring. Plus, working weekends here on the coast doesn't make it any easier."
A brighter perspective 
Despite these challenges, Jan remains optimistic. "I enjoy a challenge," he laughs. "Needing extra staff means we're busy, which isn't a bad thing for a specialty shop. During the pandemic, we were overwhelmed with business, and that level of activity has persisted. I believe it's here to stay. There are fewer specialty shops now, so the market is shared among fewer players, which means more work. I don't have the figures for 2024 yet, but I'm confident it will be a peak year."
Does Jan see any new trends this year? "Convenience continues to grow, but there's a shift towards lighter and more natural products. Less focus on sauces or fats. This isn't unique to this year but a trend that has carried on for several years. I notice that we're attracting more young customers in their thirties. They have different expectations—convenience, yes, but with lighter and more natural options, like salads," Jan concludes.
For more information:
Jan Hannon
Grappe de Raisins
Emile Verhaerenlaan 20-22
8300 Knokke-Heist (Belgium) - Zoute
Tel: +32 (0)50 63 17 17
[email protected]
www.grappederaisins.be