Empower Fresh Company has unveiled a strategic shift in leadership, appointing Robert Austin as President and CEO. Austin, a seasoned veteran within the company since its foundation, has contributed in various capacities, most notably as SVP of Sales. His elevation to CEO underscores Empower Fresh's initiative to restructure for anticipated customer expansion in 2025, driven by increasing product demand.
Robert Austin, a second-generation Produce Professional and offspring of Dave Austin, a notable figure in the Midwest Wholesale Produce market, emphasizes the importance of customer and community relationships in the business ethos. His narrative is deeply rooted in early experiences at Pisciotta Fruits & Vegetables and subsequent roles in the retail produce sector, highlighting a lifelong commitment to the industry.
With a career spanning the produce and IT sectors, Austin brings a blend of expertise to Empower Fresh. His tenure at Tech Express showcases his dedication to delivering high-quality IT services with a personal touch, a philosophy he plans to carry over into his new role. Austin's diverse background is set to propel Empower Fresh into a new phase, focusing on growth, team expansion, and enhancing retailer partnerships.
Looking ahead to 2025, Empower Fresh is gearing up for a year of substantial activity, including onboarding new customers and participating in key industry events. The company aims to strengthen connections within the community at gatherings such as NGA, Grocery Shop, and other significant shows, marking a pivotal year for both leadership and strategic direction.
For more information on Empower Fresh and their upcoming appearances, visit their website or catch them at industry events like NGA Vegas or the AWG Innovation Show KC.
Source: Empower Fresh