Panama's pineapple export sector is facing significant challenges this season due to logistical difficulties, adverse weather conditions, and fluctuations in international prices. Despite efforts to diversify its markets and increase production, there are still hurdles for both exporters and traditional markets.
According to a Panamanian producer and exporter, the end of 2024 was particularly difficult. "In November and December, which are the months of highest fruit consumption in international markets, we were unable to export anything due to a lack of space on the shipping lines. This forced us to sell our produce locally, which caused a significant loss of income," he says. Moreover, the lack of fixed contracts with shipping lines aggravated the situation, limiting the capacity to schedule exports efficiently.
"On a climatic level, 2024 brought unusually heavy rains, which caused losses of up to 35% in production, compared to a historical average of 6%. These conditions led to a high incidence of pathogens and a significant reduction in the volumes available for export. Such a level of losses has not only had an impact on our operating costs but also forced us to rethink our cultivation strategies to mitigate the impact of the weather in the future," says the grower.
According to data provided by the producer, "a box that was previously sold for $10 can now reach $15. However, this increase is not always reflected in a better income for exporters, as many customers are reluctant to pay these prices. Moreover, strong competition from countries such as Costa Rica, whose production is largely contracted, has further complicated the picture."
Faced with these challenges, Panamanian exporters are betting on new markets, especially in Asia and the Middle East. "Panama has a strategic advantage, with direct routes to Asia that help reduce shipping times and increase competitiveness. We are in negotiations to test the shipment of containers to South Korea and other markets, with the aim of consolidating trade relations in these regions," says the exporter.
Logistics remains a critical issue. "Many international buyers prefer to receive trial shipments before closing long-term deals, which adds pressure on Panamanian exporters to meet strict quality standards and delivery times," says the producer.
Despite the difficulties, there is still optimism. "If the current negotiations come to fruition, this year could be key for the expansion of Panamanian pineapple in international markets. Furthermore, the implementation of innovative agricultural practices, such as the use of microorganisms to improve the quality of the crop, can help in our efforts to ensure sustainable and competitive growth in the coming years," says the grower.