Clarifruit today announced that it has rebranded as Clarifresh and is proud to announce two transformative milestones: a rebranding that revolutionizes quality management across all fresh food categories and the launch of a self-onboarding platform for small and mid-sized businesses (SMB's).
Since its inception, Clarifruit has specialized in quality control for fresh produce, leveraging advanced AI and computer vision to automate and standardize inspections for fruit and vegetables. Today, the company is evolving to meet the demands of its customers: redefining quality management for all things fresh. Reflecting this expanded vision, the company has rebranded as Clarifresh to better represent its mission of supporting the entire fresh food industry.
"The name Clarifresh encapsulates our commitment to innovation and our expanded focus on delivering solutions for all fresh categories. This change positions us to drive even greater value for our partners across the entire supply chain, including large wholesalers and grocery retailers, and the industry at large," said Elad Mardix, CEO and Co-founder of Clarifresh.
Clarifresh is taking quality control to the next level with its enhanced platform, designed to centralize and automate quality management for fresh produce, meat, fish, dairy, and more. Historically, businesses have relied on fragmented, category-specific quality control systems that were time-intensive, subjective, and inconsistent. Clarifresh's platform changes the game by unifying quality management processes across all fresh food categories with the power of AI and computer vision.
- Centralized Quality Control: Retailers and suppliers can now streamline operations by using a single, intelligent platform to manage quality specifications for all fresh food categories.
- Automated Precision: AI-driven insights eliminate subjective judgments, ensuring consistency and scalability across the supply chain.
- Real-Time Intelligence: Businesses gain actionable insights to reduce waste, optimize operations, and maximize profitability.
"The food industry has operated in silos for too long, with fragmented systems struggling to meet modern demands. Clarifresh's expanded platform provides a unified solution that transforms quality control from a bottleneck into a competitive advantage," added Mardix.
In addition to its enterprise-grade platform, Clarifresh is launching a dedicated solution for SMBs. This empowers smaller players—such as local growers, distributors, and mid-sized retailers— to harness the same AI-powered automation and insights as industry giants. Whether for a family-owned farm or a regional supermarket chain, the SMB platform ensures that quality control is accessible, scalable, and impactful at any level of the supply chain.
With this rebranding and platform expansion, Clarifresh is reaffirming its position leadership in the fresh food industry. By empowering businesses to deliver the highest-quality products to their customers, Clarifresh is ensuring a fresher, more efficient future for all.
Clarifresh is unveiling a new website that highlights its expanded capabilities and showcases its commitment to innovation. Visit Clarifresh at Fruit Logistica 2025, Stand C-35 in Hall 3.1 from February 5-7, 2025.
For more information:
Talia Zimmerman
Clarifresh
Email: talia@clarifresh.com
www.clarifresh.com