Channel 4's new cooking show Batch From Scratch, hosted by Joe Swash and Suzanne Mulholland, faced backlash from viewers for promoting frozen vegetables and meal prep hacks like freezing sandwiches for three months. Many criticized the show for not truly cooking "from scratch" and questioned the practicality of its tips. Despite the criticism, Joe Swash defended the approach, sharing that meal prepping helped him lose weight and organize family meals. While some found the advice helpful, others dismissed it as unrealistic, making the show a topic of debate among viewers.