Equifruit will make its debut at SEPC's Southern Exposure 2025. Attendees headed to booth #529 should skip the Starbucks line because what will await attendees is the most badass latte ever tried.
However, this isn't just about free caffeine. The company is serving up a reality check with every cup: it only costs $5 more per year to switch to Equifruit Fairtrade bananas on a grocery bill, about the same as a single latte. The company is using this activation to drive home a simple, powerful message: if there's room in the budget for a fancy coffee, there's room to switch a banana purchase to Equifruit Fairtrade.
Equifruit at SEPC Southern Innovation 2024 with Kim Chackal, Mike Roberts, and Gary Baker.
That extra $5 per year may seem small, but for banana farmers, it's transformational. By choosing these Fairtrade bananas, retailers, and consumers help ensure that farmers receive a guaranteed minimum price and the Fairtrade Premium, additional funds that go directly back into their communities. This means better wages, safer working conditions, access to education, and investments in local infrastructure.
The company at SEPC Southern Innovation 2024 where Shelby Dwyer made it rain for banana farmers.
"Coffee and conversation go hand in hand, and we think it's about time the produce industry has a real conversation about banana prices," said Kim Chackal, VP sales and marketing at Equifruit. "So, grab a Fairtrade latte on us, and let's talk about why switching to Equifruit is one of the most impactful choices a retailer can make."
For more information:
Georgia Crump
Equifruit
Tel: +1 (833) 511-3247
georgia.crump@equifruit.com
www.equifruit.com