Ocean Mist Farms unveiled its new line of Roastables "Ready-to-Roast kits" at the IFPA Global Produce & Floral Show in Atlanta last October. By December it was awarded the Joe Nucci Innovation Award at the New York Produce Show and Conference.
Roastables was selected from 10 innovation finalists to receive this award, which celebrates the "best product innovation in service of expanding fresh fruit and vegetable consumption." The award validates not only the success of the initial product launch but also recognizes that these meal solution kits – which are delicious and nutritious – are on-trend and resonate with consumers.
The company will launch the next phase of its Roastables line at the SEPC Show in Orlando, Florida next week, with four new items with distinct flavor profiles.
The first phase featured washed and halved Brussels sprouts and included three chef-crafted flavors – Sweet Sesame, Lemon Caesar, and Sun-Dried Tomato. Now building on this momentum, the company will launch the next phase of its Roastables line at the SEPC Show in Orlando, Florida next week, with four new items with distinct flavor profiles.
At its booth, the company will also once again be sampling these dishes–two of which feature washed and trimmed cauliflower florets in Parmesan & Black Pepper and Spicy Buffalo options and two others including washed and trimmed broccoli florets in Sweet Teriyaki and Zesty Herb flavors. All fresh vegetables are grown exclusively by Ocean Mist Farms.
"As our national distribution continues to grow, now is the perfect time to expand the line and give consumers even more options," said senior director of marketing, Mark Munger. "At the end of the day, we're all consumers with busy lives and active families who want to provide healthful and nutritious – but also delicious – foods to our families. We do so without spending hours of prep time in the kitchen. This line of Ready-to-Roast kits checks all those boxes, and now with several fresh vegetable and chef-crafted flavor options to appeal to every palate in the family."
L-R: Mark Munger, Chris Drew
"We understand that today's consumers are busier than ever, with many households balancing two working parents," said Ocean Mist Farms president & CEO, Chris Drew. "Our goal with these roasting kits is to give families back some of their precious time, without having to sacrifice nutrition or taste."
Phase III of this line, featuring other premium fresh vegetables from Ocean Mist Farms, is already in development with an estimated Fall 2025 launch date. To learn more about this expanding line, click here.
The company can be found at the show at booth #918.
For more information:
Lori Bigras
Ocean Mist Farms
lbigras@oceanmist.com
https://www.oceanmist.com/