Fresh Del Monte Produce Inc., through its vegetable division Mann Packing, has entered into a licensing agreement with The Nunes Company, Inc., expanding the reach of Broccolini® and bringing the vegetable to more retailers while maintaining the high standards consumers expect. Under this agreement, The Nunes Company will market and sell Broccolini baby broccoli, further extending its availability.
Broccolini® baby broccoli was first introduced and exclusively trademarked by Mann Packing in 1998 and has tender, slender stalks, delicate florets, and a mild, slightly sweet taste with a hint of peppery freshness. The product is entirely edible—from stem to leaf, making it a favorite among chefs, retailers, and consumers alike. Previously available exclusively through Mann Packing, its rising demand prompted this strategic expansion, ensuring broader availability while upholding the premium quality.
"This agreement is an important step in ensuring more consumers can experience the superior quality of Broccolini baby broccoli," said Sevag Zaroukian, vice president of operations at Mann Packing. "By partnering with The Nunes Company, we're expanding our brand's footprint while upholding the same high standards that have made Broccolini a trusted name in fresh produce."
The addition of Broccolini baby broccoli strengthens the Nunes Company's portfolio of premium fresh vegetables.
"For three generations, our family and our company have been stewards of the Foxy brand, which was created to help introduce our produce to families throughout the United States and the world," said Tom Nunes V, president of The Nunes Company. "Adding a brand like Broccolini to our own Foxy label allows us to leverage the strength and reputation of both brands to bring our product to a wider audience."
Retailers and consumers can expect to see Foxy-branded Broccolini baby broccoli available in stores in the coming months, further building on the collaborative relationship between Mann Packing and The Nunes Company, which began in 2024 with the sale of Fresh Leaf Farms.
For more information:
Claudia Pou
Fresh Del Monte
communications@freshdelmonte.com
www.freshdelmonte.com