Thabile Nkunjana, senior agricultural economist with the National Agricultural Marketing Council's (NAMC) trade research unit, reports that 2025 marks a promising start for South Africa's agricultural sector. The country has secured new markets for grapes in the Philippines and apples in Thailand, enhancing its global trade reach.
Statistics South Africa data indicates the sector maintained 924,000 jobs by the end of 2024, surpassing the five-year average of 872,000. The agricultural sector contributed 0.4% to GDP in Q4 2024, helping to avert a recession. Agricultural exports reached $13.7 billion (R251 billion) in 2024.
Trade agreements with Thailand and the Philippines, concluded after lengthy negotiations, open new avenues for South African apples and grapes. Thailand imported $235.4 million worth of apples in 2023, with China, New Zealand, and the USA as major suppliers. South Africa will compete with these nations.
The Philippines, Asia's seventh-largest grape importer, brought in $138.6 million in 2023, primarily from China and Australia. South Africa will face competition in this market as well. The Philippines' limited grape exports suggest reliance on imports, indicating potential growth in the coming years.
South African grapes and apples are among the top export products, with grapes generating approximately $814 million and apples around $585 million in 2024. These markets are vital for enhancing local production and job creation, contributing to the economy's resilience.
Source: food for mzansi