Jimmy Kimmel tricked unsuspecting pedestrians in L.A. into believing they were tasting a $19 strawberry from Erewhon, a high-end grocery store. In reality, they were eating regular Driscoll's strawberries costing just 36 cents each. Participants raved about the "premium" taste, with some claiming they were sweeter and juicier. Even a chef insisted on a difference between two identical strawberries. When the truth was revealed, he exclaimed, "Oh shit!" The prank, aired on Jimmy Kimmel Live, had social media users laughing at how easily people were fooled, with many calling the reactions both hilarious and embarrassing.
Sign up for our daily Newsletter and stay up to date with all the latest news!
Subscribe I am already a subscriber