Morocco has been expanding its blueberry exports to Southeast Asian markets such as Singapore and Malaysia. In the marketing year 2023/24, Morocco exported 610 tons of fresh blueberries to these countries, maintaining the previous season's volumes. The 2024/25 campaign began with 55 tons already delivered in December.
Singapore and Malaysia have been increasing their blueberry imports, offering opportunities for exporters, including Morocco. In 2023/24, imports to Singapore rose by 16%, while Malaysia saw a 73% increase. Consequently, Morocco is now the third-largest supplier to Malaysia and the fourth-largest to Singapore, following China, South Africa, and Peru.
Blueberry varieties in Morocco are diverse, with major companies and cooperatives developing breeding programs. Key varieties include Kirra, Coria, Rocio, and Sekoya Pop, with Sekoya Pop being the most widely cultivated. In 2024, blueberry cultivation expanded by 1,500 hectares. Other varieties include Atlas, Dupree, Ventura, Jupiter, Sekoya, and Corrina, which account for 62% of production.
According to the Zalar Agri website, "Thanks to Morocco's diverse ecosystems, we can cultivate blueberries from November to July, offering a wide range of varieties—each distinguished by its own unique flavor and texture. Some are sweeter and crunchier, ensuring our customers receive only the best."
Agadir has seen rapid growth in berry cultivation, with raspberries and blueberries covering over 4,500 hectares in less than a decade. This growth is attributed to technological advancements in protected cropping horticulture and the region's favorable climate.
Source: EastFruit