California Giant Berry Farms shared a blueberry crop update forecasting increased volumes of organic and conventionally grown blueberries. The promising start to the domestic blueberry season has come with early season harvests underway and a focus on delivering exceptional quality.
© California Giant Berry FarmsYoumans says consumers are consistently drawn to the vibrant color, firm texture, and sweet, juicy flavor of blueberries, creating repeat purchases and driving category growth.
Conventional blueberry production is ramping up, with the Florida season commencing last week and Georgia anticipated to begin the first week of April. The Central Valley will follow suit, with harvests expected to begin in early May, ensuring a consistent supply of fresh, conventional blueberries.
On the organic front, Oxnard is currently experiencing peak production, yielding high-quality fruit. These supplies will be supplemented by organic harvests from the Central Valley, beginning in early April.
"We're not just harvesting blueberries; we're cultivating an exceptional berry experience," said Tim Youmans, vice president of sales. "This dedication to quality translates directly to increased sell-ability. Consumers are consistently drawn to the vibrant color, firm texture, and sweet, juicy flavor of our berries, creating repeat purchases and driving category growth."
© California Giant Berry FarmsThe Giant blueberries, renowned for their size and flavor, undergo rigorous sorting on a state-of-the-art Unitec sorting line at the company's Santa Maria packing facility.
The company is also excited to highlight the availability of its premium Giant™ Blueberries. These large (20mm+) and flavorful berries are now available in a vibrant new label design, selected by California Giant's consumer audience. The Giant blueberries, renowned for their size and flavor, undergo rigorous sorting on a state-of-the-art Unitec sorting line at the company's Santa Maria packing facility. This process ensures that only high quality berries, selected for color, firmness, size, and other quality indicators, are packaged into each clamshell.
For more information:
Kelley Sablan
California Giant Berry Farms
Tel: +1(831) 786-7467 Ext. 267
kking@calgiant.com
www.calgiant.com