The official inauguration of the Brazilian edition of Fruit Attraction was held on Tuesday, March 25, 2025, in the city of São Paulo. The event, jointly organized by Ifema Madrid and Fiera Milano Brasil, is celebrating its second year with significant growth in terms of exhibition space and number of exhibitors.
According to the organizers, the fair has doubled in size compared to the previous edition and is expected to welcome around 18,000 visitors. Companies from more than 20 countries and representatives of eight Brazilian states are participating in the fair, reinforcing the objective of positioning São Paulo as a regional meeting point for the fresh fruit sector.
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In the opening ceremony, Fabio Angelo Bonassi, coordinator of Sebrae-SP's Territorial and Sectorial Unit, pointed out that "the fruit sector is a national vocation" and highlighted the interest in continuing to support initiatives that promote commercial and technical exchange with other countries, especially with Europe.
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Armando Júnior, representative of São Paulo's Municipal Secretariat for Economic Development and Labor, indicated that the city seeks to position itself as a relevant center for fairs in the agri-food sector, highlighting the effort to strengthen fruit production and exports.
© Diana Sajami | FP.com
The event is supported by organizations such as Abrafrutas and ApexBrasil, which promote Brazilian fruit production in international markets. The sector expects the fair will allow participants to generate new business contacts and strengthen existing relationships with international buyers.
Fruit Attraction São Paulo will run until March 27, with activities that include business meetings, conferences, institutional presentations, and spaces dedicated to innovation and technology applied to the fruit and vegetable sector.