Demand is reported to be slightly subdued this week, warmer weather most likely playing into this. With Easter around the corner, demand should begin to improve. Growers are busy with groundwork and plantings as weather conditions are excellent this week. Plantings are ahead of schedule, which is in stark contrast to last year's conditions. There is still fear of overnight frost this month, and many growers are proceeding with caution.
© IFA
Across Europe, there is uncertainly as the U.S is a major importer of European frozen produce, followed by the U.K. Currently, the industry is waiting for a reaction to see how the imposition of 20% tariffs will play out. Physical markets in the processing sector are still very flat as the main factories concentrate on clearing contracts. Fresh market pricing is more resilient, and values are reported to have held this week, although contract movement is starting to lag.
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